Baskonia and Atlantis present a ground breaking agreement, the first world fusion between a professional sports team and an e-sports club.
Baskonia and Atlantis e-sports combine their strengths to announce the new club of e-sports. A ground breaking agreement to launch the first multigame e-sports club in the world.
In this way Baskonia breaks into the emerging word of e-Sports and finds an attractive and effective tool to consolidate its brand in an international level and an opportunity to generate additional business inside a growing market that allows generating new and interesting advertising.
The name Baskonia will reach every part of the planet thanks to the video gaming industry, now a days it generates more money than the music and cinematography industries put together. 15 professional players that will be incorporated in five teams: League of Legends, FIFA, NBA2K, DOTA2 and HearthStone will dress the colors of Baskonia competing on the net and physically with gamers all around the world.
Baskonia enters full force in the e-Sports market that dabbles with 18.000 million euros a year in the entire world. A show with audiences that top the NBA and with tournaments that brings together a hundreds and thousands of enthusiasts. 205 million people watched or played e-sports in 2014. In Spain the online sports are growing with 3.7 million viewers and 763 millions of euros generated a 31% more than in 2013.
Baskonia provides its brand and commercial power to this ambitious project that is born with the objective supply the e-sports world with professionalization and with its own business plan backed up by a main sponsor as Mars Gaming, leading business in product manufacturing directed towards the video game user; it allows to face this new adventure with the necessary sources of income to cover the initial cost of investment.