One of a Kind, this interactive space, inspired by the facilities of the sports clubs in the United States, will turn the fans’ visit into a new experience concept.
The Baskonia-Alaves Group will inaugurate this Friday September 15 at 20:30 a pioneer experience store in Vitoria-Gasteiz, which will concentrate six activities in a single 600 square meters surface distributed on two floors. In this way, the customer service area and sale of official products is tripled, from the 180m2 of the previous place to the current 600m2, thus adapting to the needs of its followers and responding to a growing demand in the sector.
Baskonia-Alaves Experience Store is much more than a store. It is a pioneer fan experience concept that pretends to become a meeting point for the sports lovers, especially the fans of the two Vitorian teams: Deportivo Alaves and Baskonia. An interactive environment to turn the user’s visit into an entire 4.0 experience.
The innovative establishment, which will be located in Calle General Alava, will have spaces dedicated to the sale of official Baskonia and Alaves products, an area aimed at eSports fans, with specific products for gamers, where there will be a training academy for new promises, and a new museum space so that the followers of both clubs can walk through the successful history of the two sport entities. In addition, to favor the shopping experience with an appropriate atmosphere, the new Baskonia-Alaves Experience Store will feature a gastronomic space that makes the place unique and special.
Its privileged location, in the heart of Vitoria-Gasteiz, will allow to acquire all type of official products as part of the tourist circuit of the capital of Alava and enjoy scheduled activities and various events that will enliven the customer’s daily experience.