#BaskoniaGuGara’s hashtag reach 2M impressions across more tan 25 countries during the ‘Copa del Rey’
A huge and vastly growing number of Baskonia’s social media stats during the last ‘Copa del Rey de Gran Canaria’ (one of the biggest basketball events in Spain). The basketball’s club content and the hashtag #BaskoniaGuGara became a reference during these days. Baskonia’s social media allowed big impact and reach.
More than a hashtag, #BaskoniaGuGara
#BaskoniaGuGara was a Baskonia’s battle-cry. The hashtag, from the launching last February 13th, reaches 570.464 people across more tan 25 countries and at least 1.799.629 impressions (according keyhole.com).
Baskonia gets 7M impressions
Social Media content generated through Facebook, Twitter, Youtube and Instagram reaches 6.688.940 impressions (the number of times your content is displayed, no matter if it was clicked or not). Inside this impressions 5.180.000 belongs to Twitter.
Social Media content reached 475.013 people and 63.750 interactions (Favorite, Likes, Retweet,…).
More than 300.000 views on Baskonia’s video channels
Baskonia is one of the main audiovisual references as has become tradition in recent years. The total number of video views during the event across Youtube, Facebook and Twitter was more than 300.000. Youtube achieves 17.812 views, Facebook 83.851 views (the team’s gratitude at the end of the game against FC Barcelona Lassa reached 12.100 views) and 208.445 views on Twitter.