This morning has been known the podium of the annual marketing awards by the Euroleague. Alba Berlin won the first place, in the second place Olympiacos and Baskonia brought to Vitoria the bronze.
Baskonia places third in the Devotion Marketing Awards thanks to the work done throughout the season by the Marketing Department. Saski Baskonia SAD Marketing Department, along with the Communication Department, outlined a strategy to renew its positioning and have managed to place among the finalists being the only ACB team that has gotten this merit.
Laboral Kutxa Baskonia achieved this creditable third place after submitting a report on successful activities and projects carried out during the 2013-14 season.
-Business Directory: a meeting place to create relationships between Baskonia Group sponsors, suppliers and partners.
-Online-Store: a web place to give visibility to the products of the group. A selling point to purchase the official merchandise without leaving home.
-Auctions: a tool that allows the approach of clothing and items worn by idols for Baskonia Fans.
-New web baskonia.com: fully renovated and featuring three languages to become the benchmark for the official pages of the clubs in the Endesa League.
-Baskonia APP: a tool to inform and establish stronger links with fans and customers.
This merit is the award to the hard work done over the last year and we are already working to improve in all aspects for the next season.
