Due to our status in European basketball we have opened Chinese Weibo social media account.
Playing in the euroleague’s New Era this ground-breaking season has led us to expand Baskonia strategy beyond local markets. One of them, the one with the greatest and increasing potential in the last decade, is Chinese marketplace.
With the aim to penetrate and seek out new revenues in an interesting places as China is and also looking for increase Baskonia awareness on following years, we have opened the first of our Chinese profiles. Weibo, the social network, has one of the largest audience networks in this country.
Weibo is a Chinese social network, similar to Twitter, but also to Facebook. Nearly 30% of Chinese surfers use it surpassing 400 million users.