Baskonia dives into the world of blockchain with Bitci
Bitci will now be Saski Baskonia’s main sponsor, lending its name to the team in the two leagues it promotes: Liga Endesa and Turkish Airlines Euroleague. Saski Baskonia’s first team will now be called Bitci Baskonia, after signing the contract with the Turkish firm for it to become the Vitoria club’s main and title sponsor and its Official Global Blockchain Sponsor.
With this historic alliance, Bitci Technology has taken the world of basketball sponsorship by storm while ventures into a new form of technology investment and a rapidly growing sector with huge potential, while both brands continue their expansion on the international market.
Haritz Kerejeta, CEO of the Baskonia-Alavés Group, considers the contract “a strategic alliance for Baskonia”.“Blockchain technology is offering an array of new opportunities to apply to the sports world. It’s a new way of facing the future and we’re delighted to be joining forces with a company like Bitci”.
Onur Altan Tan, CEO of Bitci stated: “As one of the world’s leading fan token platforms, adding value to sports and fans is our top priority. Basketball is a sport where passion, excitement and fan experience come together. As Bitci, we are very happy to be at the heart of this journey with our state-of-the-art technology. This cooperation is the biggest indicator of our growth strategy in basketball, and I believe that Bitci Baskonia will be one of the worldwide symbols of basketball’s digitalization and transformation into a fan and experience-oriented sport.”
Bitci is a digital business operating with blockchain technology founded in Bodrum, Turkey, in 2018. It helps the sport and entertainment industry revolutionise its fan engagement programmes with fan tokens, giving people the chance to make individual investment and reap returns through its cryptocurrency exchange system.
The tokens are digital coins that fans can use to access a series of advantages. As it has its own blockchain infrastructure and also offers cryptocurrency exchange, Bitci is positioning itself as a one-stop global investment platform for tech-savvy investors and fans.
Bitci.com has extensive experience in the football industry and has burst onto the Spanish market with sponsorships of clubs like Cádiz CF and Deportivo Alavés. It currently sponsors the Royal Spanish Football Federation, the Brazilian Football Federation and Turkish teams including Bursaspor and Denizlispor. It is also an official sponsor of Moto GP and F1 McLaren. In the basketball world, Bitci is also an official sponsor of the Turkish Federation.