Due to our status in European basketball we have opened Chinese Weibo social media account.
Playing in the euroleague’s New Era this ground-breaking season has led us to expand Baskonia strategy beyond local markets. One of them, the one with the greatest and increasing potential in the last decade, is Chinese marketplace.
With the aim to penetrate and seek out new revenues in an interesting places as China is and also looking for increase Baskonia awareness on following years, we have opened the first of our Chinese profiles. Weibo, the social network, has one of the largest audience networks in this country.
What’s Weibo?
Weibo is a Chinese social network, similar to Twitter, but also to Facebook. Nearly 30% of Chinese surfers use it surpassing 400 million users.
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在新赛季开始之前，我们在中国开通了新的社交账号——微博。 经过上个赛季的努力，我们现在在最好的联赛踢球，以至于我们需要拓展新的市场。其中在过去十年中增长最快，最有潜力的就是中国。我们需要寻找并进入像中国这样的市场，提高俱乐部的收入以及提高我们在回归西甲后的国际知名度。所以我们开通了在亚洲使用率最高的社交网络的账号。
什么是微博？类似于中国的Twitter,30%de 中国互联网在使用它，同时在美国超过了4亿用户。
